It’s the first week back after all the festivities and we’re already seeing a huge influx of businesses asking for recommendations for “inexpensive web designers” or “cheap digital agencies”.
Look- we get it. Everyone is skint. We’ve spent all our money getting fat over December, we’re depressed about having to go back to work, and the last thing we want to do is shell out yet more cash.
But think of it like this:
You’re entering a drag race tomorrow.
Everyone else has Ferraris.
You want a Ferrari too.
You don’t want to pay Ferrari prices though so you just draw a horse on the bonnet of your Fiat in marker pen.
What are your chances of winning?
This logic simply doesn’t work in any other aspect of life.
When it comes to success, if you want to get what others are getting, you need to be doing what others are doing.
Quality is never going to be inexpensive. Nor is retaining your brand integrity.
Do you really want to work with someone who classes themselves as “cheap”?
And if you do, what results are you genuinely expecting from the work they do?
Sure- you might save a few £££s short term, but if you hire the wrong person/team, the long term damage to your brand could be catastrophic.
Everyone has heard the phrase “buy cheap, buy twice”.
It has never been more relevant.
But before you panic- we aren’t saying that you need to be spending multiple thousands every month on your marketing. Most businesses simply can’t afford do that.
And that’s ok.
There are so many innovative ways to tap into markets and make your business stand out from the crowd that don’t require masses of budget.
But it does require the right PEOPLE managing the project. And whether you like it or not, the people who know what they are doing aren’t going to be cheap.
So instead of just hiring the guys who give you the best price, try and focus on the true value they can bring.
When doing your due diligence, ask yourself:
Are your expectations realistic in comparison to your budget?
Do you know the low to high market average costs for the services you are asking for?
Does the freelancer/agency understand your business?
Do they have other clients in your niche?
Can they show you tangible results?
Do they understand the short term and long term goals of your business?
Do they have a clear strategy in place to reach these goals?
The problem with a race to the bottom is that you’re never going to make it to the top.
The people you hire are a direct representation of your brand. Don’t undervalue them. Surround yourself with people who match your ethos and the benefits will far outweigh the costs.
Get in touch if you’d like to arrange a coffee to discuss how we can help your business.
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