This beauty accessories company was already well established in the industry and through trade/wholesale partnerships, but wanted to open up to new markets and push their DTC efforts across all channels. Being new to digital meant that we had to factor in a period to allow the pixels to gather data, but this was offset by the fact they had an in-house studio so could produce high volumes of epic social-first creative on demand.
Since the start of the year, this brand has grown month on month and is now regularly hitting £100k+ revenue months. This is up from £40k in 2022. The quality of the content means that Meta has been a huge driver of new business with avg CPA sitting at below £4.50, and over £270k returned from just a £19k spend (14.2x ROAS).
We've also optimised the PMax & Shopping campaigns on Google to drive significant non-branded sales here for under £10 CPA, whilst overall CPA sits at below £4.50. From January to July 23, we've seen a return of over £162k from just a £10k spend (16.2x ROAS).
We're now moving into TikTok and Pinterest Ads to allow this brand to dominate their space across every available channel.